Web 2.0 strategies event

Web 2.0 Strategies event
Good event on Thursday 12th June, here is my summary

Dion Hinchcliffe gave an intro – where we are and how people could formulate an enterprise 2.0 strategy. He talked about some of the issues facing organisations today including cultural and security issues. In my opinion, the cultural issue is the most important, even more important than the technology.
Next up was a panel discussion with Christophe Langlois (Lloyds TSB), Jeremy Gould, and PWC. The key takeaways from that were:
• It’s about cultural change, not technology
• It’s not only about ROI, and I enjoyed the Scotsmans approach to ROI as described by Euan Semple “keep the I really low and don’t worry too much about the R”!
• When seeking executive sponsorship for an enterprise 2.0 project, choose execs that have teenagers…. They are more likely to “get it”.
• Criticism can be a good thing – it shows that people are actually interested enough to criticize.
We had a break-out discussion on ROI.

web 2.0 cartoon

The bottom line is that don’t focus on the tools, but what they do. For example, don’t look for the ROI on internal blogging, look for the ROI on what more effective communication or information sharing will bring. Examine how this improves some part of your organization, and whether this ultimately could result in reduced costs or additional revenue. It is short sighted to only invest in things with an immediate direct financial return. For example, increasing customer loyalty does not have an immediate financial benefit, but over the long term, satisfied customers continue to buy from you which does have a financial impact.
Bertrand Duperrin has a lot of good thoughts about this topic

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One thought on “Web 2.0 strategies event

  1. Good points here. Thank you. This has helped me get more clear on how to explain to a client who wants to know how all this Web 2.0 business translates into actual bodies walking through the door. Trying to measure this may take some time to actually seeing paying customers for example, the “good will” and relationships being created – the non-quantifiable, intangible benifits may take some time to appear.

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