Are you ready for Web Point Twenty?


These days we are flooded by a plethora of 2.0 stuff aren’t we?…. Web 2.0, Enterprise 2.0, BI 2.0 Outsourcing 2.0,eCommerce 2.0, Resourcing 2.0, Project Management 2.0, Recruitment 2.0, Jake 2.0, KM 2.0, Library 2.0, Health 2.0, President 2.0, Government 2.0, Retail 2.0, Search 2.0, Mobile 2.0, Lift Trucks 2.0, or why not buy a Ford Fiesta 2.0? Microsoft was clearly ahead of the game because Windows 2.0 came out in the late 1980s!

What do all of these have in common? Well it’s obvious isn’t it? They are all better than 1.0

When will the madness end?
Even the experts get confused… at a recent retailing conference one of the keynote speakers talked in a very opinionated manner on his views of “web point twenty”!!!

Does it really matter what you call it?  Does anyone care?
Anyway it’s now back to the grindstone, I’m waiting for web point thirty-seven. Rumour has it that’s going to be the big one.

Do you have any ridiculous examples of people jumping on the “2.0 bandwagon”?

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