Tag: scott berkun
Book Review – The Myths of Innovation
I’ve just finished reading a great book called The Myths of Innovation by Scott Berkun
I really learned a lot of things that I didn’t know about how some innovations have materialised, and some of the factors that do and do not contribute to an innovative idea actually being brought to fruition.
Not only did I find [...]
Posted: February 25th, 2008 under book review, innovation, marketing.
Tags: book review, ideas, innovation, scott berkun
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