It’s been weeks since I officially joined Google, and the fact that it’s taken me this long to write this is testament to how busy things have been. What’s my job? I’m covering the Regional Marketing for Google Enterprise in the UK, Ireland and Benelux (Google Enterprise = Google Apps, Google Search Appliance, Google Earth [...]

Same article, 2 different ads that rotated in the ad space. It shows the massive difference that simplicity and context makes…
First the full article…

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Ad 1…

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Ad 2…

I was fortunate enough to attend the Google Atmosphere conference last week in London. My top 3 take aways were:

Cloud computing is a reality here and now, and is being used by businesses to reduce cost and redeploy expertise in a strategic manner
Even if your business is not considering how cloud computing can be used [...]

An interesting announcement from Rentokil today that they are moving 35000 users to Google apps… I think this validates that Cloud Computing is not a thing of the future, it’s here today and is delivering value to business right now. Too many people think it’s something that will be happening, sometime in the future…

Although they [...]

There are many benefits to cloud computing apps such as Google apps and Salesforce.com, especially in terms of reducing costs and allowing someone else to run things that are not part of your core business. However one of the downsides is that once you take the plunge and invest in a “cloud-based” application, it can [...]

In technology circles, the purists often favour features over aesthetics, but there is something to be said for eye candy. Just look at the apple iPhone – the early versions had fewer features than balckberrys, windows mobile smartphones and mainstream nokias, but the device looked great with a great user interface, and that is the [...]