New Googlers are called Nooglers (New Googler) – and so far this has been a pretty good experience. There is definitely a rapidly emerging “Frequently Asked Questions” with some common themes:

• What’s it like to work at Google?
• How does it compare to Microsoft?
• Do you have to go on a course to perfect your Barista skills?
• How do I get a job at Google?
• Tell me about the Google culture

Too much to answer in one post… so I’ll cover some of these over time… however here are the headline answers…

• What’s it like to work at Google? It’s great – they look after their employees unlike anything I’ve ever seen! Further specifics to come in later posts
• How does it compare to Microsoft? This is the question I get asked MOST. There is lots different and lots in common – could write a book on this but will start with a few blog posts.
• Do you have to go on a course to perfect your Barista skills? Yes – along with  lots of other stuff in the “Noogler training” – there are some great onboarding ideas that can be learned from G
• How do I get a job at Google? With difficulty and patience – this could be another book in itself.
• Google culture: there is something called “Googliness” that defines the Google culture… it just is what it is and there is no actual definition. I will try to provide some examples of Googliness to give an idea of what it is. By the way one of the most important things in getting a job at Google is to be quite Googly… as per other points above will require some dedicated blog posts on the subject.

Anyway – so far so good – it feels very much like a startup (a well funded one that is)

First the full article…

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Ad 1…

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Ad 2…

• Cloud computing is a reality here and now, and is being used by businesses to reduce cost and redeploy expertise in a strategic manner
• Even if your business is not considering how cloud computing can be used in order to create a competitive advantage, remember that your competitors will be.
• Cloud is not just about saving costs, it’s about freeing up resources in to align them better with business strategy

I have to say that it was one of the best events that I have attended. The delegate level was very high, the speakers were all excellent, and the WiFi worked perfectly throughout! Plus Google showed their commitment to the cloud by running all the demos live over the Internet and most of the presentations were run live over the web using Google docs.

The conference was opened by Google execs Nikesh Arora (President Global Sales and Business Development) and Adrian Joseph (Managing Director, Google Enterprise EMEA), with some personal anecdotes on their experiences as digital immigrants.

Next up was Nicholas Carr with his talk titled Era of the Cloud: The Big Switch. As expected, he talks about the historical move from self generated power to mass scale power grids, but the general theme is how disruptive some innovations and trends such as cloud computing can be. If these are embraced, IT can be aligned in order to deliver real value to the business rather than “producing electricity”.

Next up Dr Werner Vogels, CTO of Amazon on “The Cloud Capability” talking about why customers are actually buying cloud computing services.

Now time for the first panel, “The Perfect Storm”. I really enjoyed the panels, form me they were one of the highlights of the whole day. The first one has a high level/visionary focus and the next 2 panels are more practical with some real customers. Guy Clapperton moderates this panel On stage:

• Werner Vogels – CTO & VP, Amazon.com
• Nicholas Carr – Author, the Big Switch
• Paul Daugherty – Chief Technology Architect, Accenture
• Dr. Carsten Sorensen – Senior Lecturer Information Systems, LSE

Then, the next panel titled “Risk and Reward” - some real customers talking very frankly about their experiences. In this session, the Jaguar Landrover deal is announced. On stage is:

• Marcello Cordioli – CIO, Permasteelisa
• Olivier Carre-Pierrat – Infrastructures & Telecoms Director, Euromaster
• Jeremy Vincent, CIO Jaguar Landrover
• Claudio Umana – CIO, Fracarro
• Jean-Francois Caenen – CTO, Cap Gemini France

Then it was time for the Google Engineering team. I really enjoyed this session. They even touched on some futures which is very unusual for Google. Nelson Mattos starts it off and then Matthew Glotzbach does a fantastic demo.

During lunch, I took a look at the demo pods. These were manned by the Google “doctors” in their white lab coats – very cool. I watched some demos of Google Wave, Google Apps, and Enterprise Workflow  for Google apps with Google partner Cordys. CapGemini and Nordic Edge were also there although I ran out of time so didn’t get to see their stuff.

After lunch and it was time for the customer panel “Collaboration in the Workplace” with:

• Paul Cheesbrough – CIO, Telegraph Media Group
• Francois Blanc – CIO, Valeo
• Todd Pierce – SVP & CIO, Genentech
• Andy Beale – CIO, Guardian Media Group

It starts off with Paul Cheesbrough, CIO of Telegraph Media Group showing the results of their research relating to the move to Google Apps… for example he showed a stat that staff now spend 36% more time communicating with co-workers which has had a positive effect on productivity. There are loads of interesting things in here, take a look.

Now time for the big man, Marc Benioff, CEO of Salesforce.com. Marc is an entertaining speaker, and despite the pretty salesy pitch, most people seemed to lap it up.  I really loved the demo double act of Tim Barker and Jager McConnell, who showed an amazing demo of “Service Cloud 2″ – my key takeaway was how a business can use Service Cloud in order to interact better with customers whether it’s by phone, twitter, facebook or old-school email. This could really create a competitive advantage since not many businesses really do CRM well.

Geoffrey Moore, author of Crossing the Chasm, was up next. This video is essential viewing. His session is all about the importance of focusing on core, essential business. IT energy should be focused on improving the business, not on running commoditized services (such as email for example). Geoff says it best, watch him…

Last but not least… the “Fireside Chat” with Dave Girouard (President, Google Enterprise) and Alan Eustace (SVP Engineering and Research, Google). This was an awesome session. When you watch this you can see the difference in culture between Google and their competitors. Open, honest, straightforward, insightful…

Thanks to the Google team for a great event. If you want to follow the happenings of the day over twitter, it all happened on the #atmosphere hashtag And if you missed atmosphere, you might still be able to attend the “Innovation at Work” event happening in London later this month. No famous authors, just pure time with the Google folks looking at the latest stuff from the Google Enterprise team.

Although they do expect to make significant cost savings, what’s interesting is that this is not simply about cost reduction. The fact that Rentokil is a global business, means that cloud computing can provide them with many advantages that may be difficult to achieve with “on premise” software, such as:

- global data distribution: when you log on from the office in Bangkok your user experience is similar to when you are back home in London (as long as the Office has a decent Internet connection) – because your data is always “close to you”. With traditional “in house” IT this cna be pretty costly to achieve because you need to replicate your data globally. In the Rentokil case, Google does the heavy lifting for them at a much lower cost due to their economies of scale.

- continuous innovation: with in-house IT infrastructure, any new stuff needs to go through a lengthy testing and deployment process before being rolled out. This cost time and money, and takes too long. With cloud-based apps these can be tested by the provider and implemented when ready, for all their customers on a regular basis. Typically, cloud vendors add in new features and capabilities every few weeks. Think about this in relation to corporate IT systems – what version of MS Office are most large enterprises running – Office 2010? Office 2007? No – mostly Office 2003 which is now over 6 years old.

- “innovation economy” – what I mean by this, is an economy of scale whereby all Google’s customers can benefit quickly, from new capabilities introduced to the product. Unlike a traditional software vendor, Google can quickly get a view of what is working well, or not-so-well, with parts of their offering, because everything is running on their infrastructure. Once an update or new feature has been tested and released, it is instantly available to all customers globally. It’s not something that an IT team has to concern itself over, so their time is freed up to consider how their business can use these new features, rather than just implementing them. Most “cloud vendors” have these short release cycles: Salesforce.com (cloud CRM) and DimDim (web conferencing)  release new stuff every month, blueKiwi Software (social networking for enterprises) releases new features approx every 2 weeks!

Here is what Rentokil says are the key capabilities for them.

• Google integrated chat and video features to support training & improve productivity
• Powerful personal and shared calendars
• Consolidation and standardisation of a single mail system and address book
• Improved collaboration within and between divisions and functions
• Automatic email translation and real-time translation in Google Talk

The last one is very understated – automatic translation of chat is a huge thing for a global multi-national corporate. Now technicians in vietnam can chat with technicians in slovenia, both in their native tongue rather than a “corporate standard” such as English. Awesome stuff.

Anyway – it’s good to see these things becoming a reality TODAY for enterprise computing.

I.T. teams can no longer ignore that these things are happening – instead they must figure out how they should be using cloud computing in order to further the goals of their business.

http://www.dataliberation.org/home

Including:

• How to escape from gmail,
• YouTube
• Google Docs

I wonder if MS will follow suit?

We also see Microsoft betting large on the aesthetics front with the advent of Bing, their new internet search engine. I’ve switched from using google just because I find it more aesthetically pleasing to see the great photography on the Bing homepage. For Microsoft this is quite an achievement – retaining the simplicity of google yet making it a richer experience.

For a great read on the value of aesthetics, check out this great post about the importance of aesthetics in application design, including a story about better looking Japanese ATMs!