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	<title> &#187; customer engagement</title>
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	<description>notes on social computing, innovation and business</description>
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		<title>Customer experience and brand valuation</title>
		<link>http://robgray.org/?p=324</link>
		<comments>http://robgray.org/?p=324#comments</comments>
		<pubDate>Tue, 10 Nov 2009 07:38:13 +0000</pubDate>
		<dc:creator>Rob Gray</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[brand valuation]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer experience]]></category>

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		<description><![CDATA[Here is a really good presentation from Kevin Perlmutter of Interbrand on customer experience and the factors that directly impact revenue generation.

The orginal can be viewed and downloaded from the Interbrand site



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]]></description>
			<content:encoded><![CDATA[<p>Here is a really good presentation from Kevin Perlmutter of Interbrand on customer experience and the factors that directly impact revenue generation.</p>
<div id="__ss_2450573" style="width: 425px; text-align: left;"><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=14interbrandcustomerexpkevinperlmutter-091108093230-phpapp01&amp;rel=0&amp;stripped_title=interbrand-how-customer-experience-affects-business-performance" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=14interbrandcustomerexpkevinperlmutter-091108093230-phpapp01&amp;rel=0&amp;stripped_title=interbrand-how-customer-experience-affects-business-performance" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<div style="width: 425px; text-align: left;">The orginal can be viewed and downloaded from the <a href="http://www.interbrand.com/paper.aspx?paperid=67&amp;langid=1000" target="_blank">Interbrand site</a></div>



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