» advertising http://robgray.org notes on social computing, innovation and business Fri, 09 Jul 2010 21:52:26 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Customer experience and brand valuation http://robgray.org/?p=324 http://robgray.org/?p=324#comments Tue, 10 Nov 2009 07:38:13 +0000 Rob Gray http://robgray.org/?p=324 Here is a really good presentation from Kevin Perlmutter of Interbrand on customer experience and the factors that directly impact revenue generation.

The orginal can be viewed and downloaded from the Interbrand site
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]]> http://robgray.org/?feed=rss2&p=324 0 Can you spot the smarter advert? http://robgray.org/?p=275 http://robgray.org/?p=275#comments Mon, 02 Nov 2009 07:45:30 +0000 Rob Gray http://robgray.org/?p=275 Same article, 2 different ads that rotated in the ad space. It shows the massive difference that simplicity and context makes…

First the full article…

JLR article

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Ad 1…

MS ad

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Ad 2…

google ad

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