Archive for 'book review'
Book Review: Groundswell
What:
Groundswell from Harvard Business School Press, written by Charlene Li and Josh Bernoff.
Summary:
This book does a good job of explaining “web 2.0″ and social media technologies, what the implications are for your organisation, and how to take advantage of them.
Who should read it
Business owners/CEOs, marketing people, communications people, entrepeneurs, and anyone who is interested in [...]
Posted: October 16th, 2008 under book review, social media.
Tags: book review, groundswell
Comments: 2
Book Review – The Myths of Innovation
I’ve just finished reading a great book called The Myths of Innovation by Scott Berkun
I really learned a lot of things that I didn’t know about how some innovations have materialised, and some of the factors that do and do not contribute to an innovative idea actually being brought to fruition.
Not only did I find [...]
Posted: February 25th, 2008 under book review, innovation, marketing.
Tags: book review, ideas, innovation, scott berkun
Comments: 1