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    Archive for 'book review'

    Book Review: Groundswell

    What:
    Groundswell from Harvard Business School Press, written by Charlene Li and Josh Bernoff.
    Summary:
    This book does a good job of explaining “web 2.0″ and social media technologies, what the implications are for your organisation, and how to take advantage of them.
    Who should read it
    Business owners/CEOs, marketing people, communications people, entrepeneurs, and anyone who is interested in [...]

    Book Review – The Myths of Innovation

    I’ve just finished reading a great book called The Myths of Innovation by Scott Berkun

    I really learned a lot of things that I didn’t know about how some innovations have materialised, and some of the factors that do and do not contribute to an innovative idea actually being brought to fruition.
    Not only did I find [...]