Archive for 'advertising'
Customer experience and brand valuation
Here is a really good presentation from Kevin Perlmutter of Interbrand on customer experience and the factors that directly impact revenue generation.
The orginal can be viewed and downloaded from the Interbrand site
Posted: November 10th, 2009 under Business, advertising, design, marketing.
Tags: brand valuation, customer engagement, customer experience
Comments: none
Can you spot the smarter advert?
Same article, 2 different ads that rotated in the ad space. It shows the massive difference that simplicity and context makes…
First the full article…
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Ad 1…
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Ad 2…
Posted: November 2nd, 2009 under advertising, design, marketing.
Tags: advertising, google, Microsoft
Comments: none