If you run email campaigns, this is a good example of how to structure a good email. Why?
They have managed to articulate their value proposition very clearly with no unnecessary waffle.

It articulates what their product (social software) could do (used as a strategic resource to create a new market and product category)
It provides some evidence [...]

Here is a really good presentation from Kevin Perlmutter of Interbrand on customer experience and the factors that directly impact revenue generation.

The orginal can be viewed and downloaded from the Interbrand site

Same article, 2 different ads that rotated in the ad space. It shows the massive difference that simplicity and context makes…
First the full article…

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Ad 1…

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Ad 2…

Luxury supercar marketing is less about making money and more about having a positive impact on the brand…

The 2010 Lamborghini Reventón will be a limited production (15 cars) recession-busting €1.1m supercar…
It looks great,  and rather amusing is the spanish translation of Reventón

These days, if I’m attending an event related to social media or innovation, pretty much everyone there is on twitter. Therefore the only thing they need in order to contact me is my twitter name… so my cards now look a lot simpler. I also carry “normal” cards just in case but I’ve got a [...]

Your business cards say a lot about you and your company…

Need some inspiration for yours? Have a look here for some examples of interesting designs
also – check out my twitter business card

I attended the Fuel conference on Friday 13th June… I’m not really their target audience but it was interesting to see some of the innovative ways that people are using “web 2.0″ tools to connect better with customers. One of the great examples of the day was delivered by Alex Hunter from Virgin America.
Branson was [...]

I’ve just finished reading a great book called The Myths of Innovation by Scott Berkun

I really learned a lot of things that I didn’t know about how some innovations have materialised, and some of the factors that do and do not contribute to an innovative idea actually being brought to fruition.
Not only did I find [...]

I read an interesting post about Internal Blogging on Library Clips, talking about some of the benefits of internal blogging. In the beginning, blogs were something that existed on the public Internet, but soon people started experimenting with blog use inside of the organisation. The post referred to above covers many appropriate scenarios and benefits to [...]