Archive for 'Business'
Google photo wall
We just built a photo wall of the Google logo using 884 photos…
More info at http://www.claybavor.com/
Posted: May 11th, 2010 under Google, design.
Comments: none
The Noogler
It’s been weeks since I officially joined Google, and the fact that it’s taken me this long to write this is testament to how busy things have been. What’s my job? I’m covering the Regional Marketing for Google Enterprise in the UK, Ireland and Benelux (Google Enterprise = Google Apps, Google Search Appliance, Google Earth [...]
Posted: April 23rd, 2010 under Google, HR.
Tags: culture, google, HR
Comments: none
About Google Buzz…
Today, Google announced Google Buzz which is their play into the social web.
Here’s a look at how it works.
On the face of it, the simplicity of it seems similar to a microblogging tool such as twitter (you have a space to write your update). However, it is embedded in the gmail interface, making it easy [...]
Posted: February 9th, 2010 under design, innovation, marketing, social media.
Comments: 1
Seven Surprises for New CEOs
I recently stumbled across this old article from Harvard Business Review written by none other than Michael Porter and some of his Harvard colleagues, containing some important lessons for CEOs that are new to the role:
First, as a new CEO you must learn to manage organizational context rather than focus [...]
Posted: November 23rd, 2009 under Career.
Comments: none
The African e-lag
Africa is one of the richest continents in terms of natural resources, yet most of it is steeped in poverty. In the third world countries there are many basic things needed as a priority over Internet infrastructure (like food, water, shelter), however in a “semi-first-world” country like South Africa, the economy would benefit immensely from [...]
Posted: November 16th, 2009 under Business, Economics, the world.
Tags: africa, Economics, internet usage, statistics
Comments: none
Good example of email marketing
If you run email campaigns, this is a good example of how to structure a good email. Why?
They have managed to articulate their value proposition very clearly with no unnecessary waffle.
It articulates what their product (social software) could do (used as a strategic resource to create a new market and product category)
It provides some evidence [...]
Posted: November 14th, 2009 under Business, design, marketing.
Comments: none
Customer experience and brand valuation
Here is a really good presentation from Kevin Perlmutter of Interbrand on customer experience and the factors that directly impact revenue generation.
The orginal can be viewed and downloaded from the Interbrand site
Posted: November 10th, 2009 under Business, advertising, design, marketing.
Tags: brand valuation, customer engagement, customer experience
Comments: none
Currency conversion in Google spreadsheets
This is pretty useful and I can never remember the exact syntax, so here it is for me (and now you) to remember.
In a Google spreadsheet, you can do an online currency conversion that looks up the exchange rate in real time, making my life much easier.
For example to get EUR to GBP just type
=googlefinance((”CURRENCY:EURGBP”))
(note: [...]
Posted: November 9th, 2009 under Business, tips and tricks.
Tags: google spreadsheets, tips and tricks
Comments: 2
Can you spot the smarter advert?
Same article, 2 different ads that rotated in the ad space. It shows the massive difference that simplicity and context makes…
First the full article…
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Ad 1…
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Ad 2…
Posted: November 2nd, 2009 under advertising, design, marketing.
Tags: advertising, google, Microsoft
Comments: none
Google Atmosphere Conference
I was fortunate enough to attend the Google Atmosphere conference last week in London. My top 3 take aways were:
Cloud computing is a reality here and now, and is being used by businesses to reduce cost and redeploy expertise in a strategic manner
Even if your business is not considering how cloud computing can be used [...]
Posted: October 29th, 2009 under Business, Collaboration, Enterprise 2.0, cloud computing, innovation.
Tags: atmosphere, Events, google, google apps, google enterprise
Comments: 1